officer good guy
when a children’s author with a mission to keep kids safe approached us, we knew we had to be a part of this story. officer good guy + justice are a fictional duo and the stars of an all-new children’s book series. “what to do if you get lost” is their debut book (first in a series of six). we worked with the author on social media marketing on facebook, instagram, and twitter + created paid advertising campaigns on facebook and google + orchestrated an influencer campaign with mom bloggers across the country to increase brand awareness and drive book sales.